Ceske Budejovice, or Cesky Budejovice.
Here is a tale of two beers, a tale of a spunky town that faced down Anheuser Busch, a tale of marketing fairness. Update 12/2008 - the Czech Budweiser prevailed in the European litigation about who could use the name - the authentic, or the upstart. See National Post at www.://network.nationalpost.com/np/blogs/legalpost/archive/2008/12/16/this-bud-s-for-the-eu.aspxl and European Voice at://www.europeanvoice.com/article/2008/12/budvar-wins-bud-case/63434.aspx/
American Budweiser Out. European Budweiser In. At least, as to use of the name "Budweiser" in some European markets. Then, visit the town itself.
I. The Brewskis.
"Budeweiser" beer to Europeans means a beer with two pedigrees:
a) specific ingredient restrictions apply if a mugfull of the amber consoler is to be called "beer" - purity rules called "Reinheitsgebot"); and
b) it has to be made in the town in the Czech Republic called Budvar or Budweis - or Budejovice here. Names and their spellings vary with the phonetics, the linguistic roots being applied. They probably can have their breweries also in other places, but the Budweis town and the Budweiser name stemming from it are basic.
Names portraying origins are given Respect. The name cannot be used by just anyone, even if patented later elsewhere, under different laws. Because this beer is made in Budvar, or Budweis in German (recall the days of fluid boundaries, the overlap of languages depending on dominant influences), it is entitled to use the name "Budweiser." The brewer also wisely patented the name in Europe decades ago, after centuries of use.
Our Budweiser" beer (courtesy of USA's Anheuser-Busch) from the US meets neither requirement, so cannot be marketed at Budweiser in much of Europe - not made in Budvar, and some ingredients to not make the cut. See Joy of Equivocating, Beer and the Cities, Cindy McCain, Budweiser.
II. The Town
The town is more than its beer. See the castle here - begun at the time of Bohemian Wenceslas I, see Nationmaster Encyclopedia at ://www.nationmaster.com/encyclopedia/Wenceslas-I-of-Bohemia. Its renovations and additions continued to Gothic to Renaissance to Baroque to Neo-Gothic. See ://www.castles.org/castles/Europe/Central_Europe/Czech_Republic/czech.htm.
Many castles begin in the mists, then undergo so many architectural changes as fads come and go, and rulers come and go, that there is little semblance left of the earliest. Some sites do not mention Wenceslas I, but the early date seems to be 11th-12th centuries.
Hluboka Castle gardens, CZ
The exterior is so freshly redone, as to look new. Nearby is the town of Budweis, or Cesky Budejovice - Ceske Budejovice - home of Budvar Beer - Budweiser to you, see ://www.virtourist.com/europe/budejovice/index.html but no similarity in taste - very refined over there. We recall seeing some arrangement on using the name in both countries, US and CZ, but need to check. Pun pun. Excellent place to park and walk in the big square and eat. Always eat.
Budweiser and Americans: Back to basics.
- The American beer company is the origin of the fortune shared by inheritance by many, including Senator John McCain's wife, Cindy. See the Joy of Equivocating site above.
- Taste test. Budvar is indeed superior. Do your own scientific trials. Apparently there were years of litigating who could use the name "Budweiser" - the Budvars or not. And so the bottles of each show the separate identities. See ://en.wikipedia.org/wiki/Bud%C4%9Bjovick%C3%BD_Budvar for the story of Budejovicky Budvar, or Budejovice Budvar. American Budweiser has blitzed the advertising, however, so American Budweiser is popular, but to purists, it is not "beer" at all with its additives including, gasp, rice.
The site says that you find these additional names for the same European Budweiser beer in different countries:
1. US and Canada - Czechvar
2. Germany, the Czech Republic and UK - Budweiser Budvar
3. Rest of the world - Budejovicky Budvar
History. The brewery was authorized by Otokar II in 1265. A longstanding tradition, still disputed as to trademark by late-name and seeky heirs in the US. Ah, capitalism and the rewards always to the deserving. See the history of the inheritance at ://articles.moneycentral.msn.com/Investing/MutualFunds/McCainsWifeControlsFamilysRiches.aspx
Compare the "Budweiser" style of brewing, with its additives, to the "Pilsner" style, from Plzn, the Czech Republic. Weep for the loss here, at http://morebeer.com/brewingtechniques/library/backissues/issue5.3/urquell.html